

The first time, you think, ‘What the heck is going on? Who is this guy?’ It’s so flashy and eye-catching and you can’t take your eyes off of it. “This is very emblematic of where we are in terms of entertainment in the social media world: The dance, it really catches your attention. “The video is a central part: it’s not just about the song,” says YouTube Trends Manager Kevin Allocca. PHOTOS: 2012’s Biggest Rule Breakers: ‘Walking Dead,’ Psy, Quentin Tarantino and 7 Others Who Rocked the Status Quo But seeing the way people are acting, I think it’s the dance move.” Getting even more Zen about its success, PSY added: “a dance move, it’s not mine - it’s their own.” You could say it was all about the video, right? But I’m thinking people are already done with the video - they already saw it.

“I’m analyzing that right now and it’s really hard to tell. “It’s something I think about, too - so that I can repeat it for the next single,” PSY recently cracked to The Hollywood Reporter.

Even as it notches the last million clicks, people continue to wonder: what is it about “Gangnam Style” that sucks people in? Is it the dance, the video or the song? Still, it’s a huge accomplishment, and one that will undoubtedly be studied for the digital ages. For anyone familiar with the song’s addictive hook and easily mimicked dance, that it grew to reach such a monumental benchmark came as no surprise. In November, the South Korean pop star’s hit surpassed Justin Bieber‘s “Baby” for the most watched YouTube clip of all time with 815 million views. The massive worldwide phenomenon that is PSY‘s “Gangnam Style” video has reached the unprecedented 1 billion views mark on YouTube, some six months after first posting on July 15, 2012.
